Friday September 12, 2014



For the last two years the only thing that has been more popular than collecting the new set of NHL® O-Pee-Chee is collecting hobby wrappers from the product. Fans have taken those wrappers to their local card shop to have them send in for special red bordered bonus packs. The only problem was that last season, there was so much demand for these packs, we ran out quicker than anticipated. We have worked to make sure we have a solid inventory this season and the program should be awesome.

A special red-bordered version of the entire 600-card set and a unique 50-card O-Pee-Chee Mini Tall Boys set will be available for collectors to claim through a wrapper redemption program. Here is how it works:

1. Purchase HOBBY packs of 2014-15 NHL® O-Pee-Chee and collect the empty HOBBY wrappers.
2. Submit groups of 50 HOBBY wrappers from 2014-15 NHL® O-Pee-Chee to an Upper Deck Certified Diamond Dealer (CDD) in Canada.
3. The CDD will send in groups of 50 HOBBY wrappers for their customers to Upper Deck’s Canadian Fulfillment Center. Shipping information will be provided directly to Upper Deck’s network of Certified Diamond Dealers in Canada.
4. Upper Deck will send one six-card pack for every 50 HOBBY wrappers received consisting of five red-bordered O-Pee-Chee parallel cards and one O-Pee-Chee Mini Tall Boy card.
5. CDD will contact their customers to come pick up their packs when they arrive back at the shop.

The promotion will only be available through Upper Deck’s network of Certified Diamond Dealers in Canada. The promotion is available while supplies last and once inventory is depleted, the promotion is over. There are no charges tied to receiving these packs from Upper Deck although some shops may request a nominal shipping and handling fee to send the wrappers in to Upper Deck’s Canadian Fulfillment Center.

See full article.