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Chicagoland 7-11 Stores to Carry Michael Jordan Legacy Box Sets from Upper Deck
Trading card company to release 50-card set on the eve of MJ’s impending Hall of Fame induction ceremony!

Carlsbad, CA, Wednesday August 05, 2009
Next week, the Upper Deck Company will release a commemorative, 50-card box set of basketball trading cards celebrating the illustrious career of former Chicago Bulls standout Michael Jordan. The beautifully designed cards capture MJ during his most impressive moments as a member of the six-time world champion Bulls and will be available throughout the Chicagoland area at more than 350 different 7-11 locations starting on Tuesday, August 11.

Each box will also include one of 10 different 3.5-by-5-inch commemorative “Slam-Dunk” box-topper cards showing MJ doing what he did best. With the 10-time NBA scoring champ’s impending Basketball Hall of Fame induction ceremony in Springfield, Massachusetts, on the horizon (September 11), interest in Jordan’s collectibles is once again at a fever pitch.

“We are very excited about this Upper Deck product as each of our individual stores has signed up for a specific amount of boxes,” said Judy Avila, field merchandiser for 7-11’s Non-Foods Categories. “We offered it in sets of eight to all of our store outlets. Some signed up for eight [boxes] and some signed up for as many as 80.”

Located throughout the city of Chicago, 7-11’s other Chicagoland area stores are situated as far west as DeKalb, Illinois, as far north as the Wisconsin state border, and as far south as the Indiana state line. The set will retail for $19.99 and Upper Deck has included a total of ten Jordan-autographed commemorative cards that will be inserted into as many sets.

“This will be a highly coveted set for any Jordan or Bulls fan,” said Brandon Miller, Upper Deck’s Basketball brand manager. “We look forward to seeing collectors’ reactions once this product hits store shelves.”



About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.



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