Rooster Teeth’s ‘RWBY’ Characters Become McFarlane, Threezero Toys

Friday December 19, 2014


Rooster Teeth’s anime web series RWBY is so popular that its characters are now best-selling action figures. The Austin-based production studio (recently acquired by Fullscreen for an undisclosed amount) created a line of RWBY figures with McFarlane Toys in early 2014 and is now producing limited-run, museum-quality versions with China’s Threezero.

As soon as Rooster Teeth started considering RWBY figures, Hullum noted how his team immediately thought of McFarlane Toys. The toy designer and manufacturer founded in 1994 by comic book artist Todd McFarlane is well-known for its high-quality, detailed models from popular comic book and video game franchises like Spawn, Hellspawn, Halo, and The Walking Dead (and the company has made military, sports, and music-themed toys, as well).

Rooster Teeth also just partnered with Hong Kong’s Threezero toy manufacturer for a new, museum-quality line of RWBY collectables, which will have a limited production run. Threezero was founded by Kim Fung Wong, and since 2013 has made toys in collaboration with manufacturer Bandai based on franchises like Zoids.

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