Tuesday September 01, 2015

Upper Deck Surprises Kids at the NHLPA Rookie Showcase by Bringing in Top Rookies to Open NHL® Packs Together!

Bringing kids into the hobby has been a focus for Upper Deck for some time. With the 2015-16 NHL® Rookie Class being one of the most anticipated classes in a decade, Upper Deck believes kids need to be a major focus of the company’s marketing initiatives. Therefore, at the 2015 NHLPA Rookie Showcase, Upper Deck invited in a variety of kids for a focus group to open 2015-16 NHL MVP and give us their thoughts on the cards.

As if getting free Upper Deck packs wasn’t enough, the company had a surprise in store for the kids. During each focus group session, the company brought up some of the top rookies from this year’s class to open packs with them. Their reactions were priceless. It was a jaw-dropping, deer-in-headlights moment for them as they got to meet the future stars of the NHL in person.

Upper Deck recorded the reactions of the youngsters for use in a video that will be released in a few weeks on how the company brings fans closer to the game.

View the full article here!