Carlsbad, CA, Wednesday November 10, 2010
Upper Deck has something special planned to commemorate the fact that the company is entering its 20th year of producing NHL licensed trading cards. All of the 250 cards from the 2010-11 NHL Upper Deck Series One base set will have a variation in the classic 1990-91 design. Each 20th Anniversary variation card will have unique photography reminiscent of the shots used in that time period while also being printed on the same vintage card stock. More limited than the traditional base cards, the 20th Anniversary variation cards can be found six per box, on average, so completing the entire 250-card set may be difficult.

Upper Deck is looking to make completing this special set worth the effort for collectors, however. As a thank you to collectors for their support over the years, Upper Deck is launching a special “Collect the Set & Win” promotion where the first five people who complete the 20th Anniversary variation set will receive some very special prizes.

The first person to collect the set will win a trip for two to the 2011 NHL Winter Classic at Heinz Field in Pittsburgh to see Sidney Crosby and the Pittsburgh Penguins take on Alex Ovechkin and the Washington Capitals on New Year’s Day (Jan. 1, 2011). The second and third collectors to complete the entire set will both win a 2010 NHLPA Rookie Showcase multi-signed helmet. The fourth person to collect the set will win a Taylor Hall-signed UDA Reebok stick. And the fifth entry to be received from someone who completes the set will win a Tyler Seguin-signed 2010 NHLPA autographed puck from UDA.

“As the NHL’s longest licensed trading card manufacturer, we are incredibly proud of the history we have been able to capture over the years while helping to bring fans closer to the game they love,” said Chris Carlin, Upper Deck’s sports marketing manager. “We have already seen a lot of interest in this set, just because of the classic design and the fact it is so different, but we wanted to reward those who will be working hard to collect it. We love the idea of sending the first person to complete the set to an amazing event like the 2011 Winter Classic where Upper Deck can bring the trading card experience to life for that dedicated fan.”

Collectors interested in participating in Upper Deck’s “Collect the Set & Win” promotion need to contact Upper Deck via e-mail at UpperDeckMarketing@upperdeck.com when they are within 20 cards of completing the set. Upper Deck will stay in contact with those collectors and provide directions on where to send their sets upon completion for verification purposes. Once verified, Upper Deck will begin announcing the prize-winners in sequential order. Sets will be held by Upper Deck until all five prizes have been claimed. Upper Deck’s 2010-11 Series One Hockey set hit store shelves yesterday.




About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.