TOPPS DIAMOND ANNIVERSARY COUNTDOWN BEGINS TODAY!

TOPPS TO CELEBRATE COMPANY’S 60th ANNIVERSARY BY UNVEILING THE 60 GREATEST CARDS IN ITS ILLUSTRIOUS HISTORY

Monday December 20, 2010

For 60 years, Topps has offered collectors the best baseball cards in the world and now, the question will finally be answered: What is the most popular Topps baseball card of all-time? Over the past 30 days fans have voted and made their voices heard and today, The Topps Company, the leading creator and marketer of sports cards and the official baseball card company of Major League Baseball�, will begin to unveil the top 60 cards in its illustrious history.

Beginning today on www.Vote.Topps.com, cards will be counted down from number 60 until the greatest baseball card in Topps history is revealed. To celebrate the company�s diamond anniversary, Topps will then buy back each of the 60 cards that made the list and include them in its 2011 Topps Series 1 Baseball product.

�We�re extremely thrilled with the voting turnout and excited that our passionate fans will have their voices heard during the countdown,� said Warren Friss, Topps V.P. �General Manager. �The countdown will certainly stir up friendly debate between fans and we look forward to creating buzz and excitement around the availability of these top cards in our upcoming 2011 product.�

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TOPPS DIAMOND ANNIVERSARY COUNTDOWN BEGINS TODAY!

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